THE COMMUNITY LAB
Where real people
inspire bold brands
An open-air lab to invent tomorrow
BreakPoint’s Community Lab identifies and decodes, in the field, the communities already shaping the future of our societies.
Its mission: to uncover emerging cultural norms and consumption dynamics that will enable brands to redefine the rules of the game in their markets.
Why team up with the Community Lab?
Thousands of communities
Which one will you explore?
Street-Fishers
They’re redefining urban living by reinventing the codes of fishing.
WorldSchooling Families
They turn the world into one vast, living classroom.
Perfect Sleep Hackers
They treat sleep as a field for constant optimization, crafting new wellness rituals.
Pet Social clubs
They see their pets as gateways to authentic human connection.
Street Work-out
They reclaim urban space to champion a free, accessible way of training.
Cosplayers
They blur the line between fiction and reality to unleash pure creativity.
Street-Fishers
They’re redefining urban living by reinventing the codes of fishing.
WorldSchooling Families
They turn the world into one vast, living classroom.
Perfect Sleep Hackers
They treat sleep as a field for constant optimization, crafting new wellness rituals.
Pet Social clubs
They see their pets as gateways to authentic human connection.
Street Work-out
They reclaim urban space to champion a free, accessible way of training.
Cosplayers
They blur the line between fiction and reality to unleash pure creativity.
Raving Moms
They claim their right to party, embracing motherhood with freedom and zero guilt.
Zero-Waste Chefs
They turn ecological constraints into a driver of creativity and desirability in the kitchen.
Van-lifers
They make mobility and minimalist escape a boundless way of life.
Low-impact minimalists
They transform constraint into creative fuel, rising to the challenge of conscious simplicity.
Fermentation lovers
They’re reclaiming their food and reshaping what “healthy” really means.
Self-Repairers
They bring back DIY culture, wearing autonomy as a badge of pride.
Raving Moms
They claim their right to party, embracing motherhood with freedom and zero guilt.
Zero-Waste Chefs
They turn ecological constraints into a driver of creativity and desirability in the kitchen.
Van-lifers
They make mobility and minimalist escape a boundless way of life.
Low-impact minimalists
They transform constraint into creative fuel, rising to the challenge of conscious simplicity.
Fermentation lovers
They’re reclaiming their food and reshaping what “healthy” really means.
Self-Repairers
They bring back DIY culture, wearing autonomy as a badge of pride.