Your partner
to (re)shape the
playing field
it's imperative to be bold
When practices are changing so rapidly, settling for the status quo means falling far behind.
Updating your model, challenging your offering, rethinking your customer experience… we redefine your value proposition to help you stand out in your market, and we anticipate its concrete impact on your audiences and your business.
New growth drivers, reduced time-to-market, improved conversion rates, and enhanced customer journeys… We combine industry expertise, innovation, and AI strategy to redefine industry standards together through concrete, effective, and sustainable solutions.
With BreakPoint, you step up to the net well-supported to make your next move with conviction, style, and efficiency.
-
Update your model
-
Challenge your offering
-
Rethink your customer experience
What is a breakpoint?
The off-script move that resets the rules of the game
Our playgrounds
What we can support you with
Audit the business potential and cultural capital of your brand within its category and beyond
Decode the expectations, behaviors, and imaginaries of your customers, and targets
Identify and activate new value creation drivers aligned with your brand, to generate measurable and durable performance
Assess the relevance of your offering in light of customer usages and your business objectives
Imagine, prototype, and test new products and services
Optimize your journeys and touchpoints for greater fluidity, distinctiveness, and commercial performance
Build a realistic impact strategy aligned with your DNA and embraced both internally and externally
Anticipate the future of your sector and project your teams into a desirable tomorrow
Brand Valuation
Audit the business potential and cultural capital of your brand within its category and beyond
Insight Research
Decode the expectations, behaviors, and imaginaries of your customers, and targets
Competitive Edge
Identify and activate new value creation drivers aligned with your brand, to generate measurable and durable performance
Business Performance
Assess the relevance of your offering in light of customer usages and your business objectives
Innovation
Imagine, prototype, and test new products and services
Customer Experience
Optimize your journeys and touchpoints for greater fluidity, distinctiveness, and commercial performance
Positive Impact
Build a realistic impact strategy aligned with your DNA and embraced both internally and externally
Foresight & Design Fiction
Anticipate the future of your sector and project your teams into a desirable tomorrow
The community Lab
Detect and decipher on the ground the communities that shape the future of our societies.
See moreOur latest breakpoints
These brands have gained a significant advantage
The strategic revival of a concept
The strategic revival of a concept
THE challenge
In a context of declining traffic in full-service restaurants, Del Arte is challenging its business model to win over young urban consumers. The ambition: move beyond its “suburban pizzeria” positioning to capture a broader range of daypart occasions.
THE mission
- Business modeling
- POS positioning
- Offer rationalization
Assign a role to the agency
Assign a role to the agency
THE challenge
In response to declining footfall and the rise of digital uses, MAIF must rethink its network to remain a local player for urban thirty-somethings. The branch becomes a hybrid space for advice and connection, embodying the mutual insurer’s mission beyond sales.
THE mission
- Brand and experience audit
- Offer rationalization
- Omnicanal customer journey
Imagine a new oil generation
Imagine a new oil generation
THE challenge
To anticipate emerging consumer expectations and future regulations on plastic packaging, Lesieur must design a new product form.The challenge: secure both the value proposition and the technical feasibility of the range.
THE mission
- Foresight
- Consumer Ethnography
- Ideation & Prototyping
- Consumer Testing
Define the mission of the Paris 2024 sponsorship program
Define the mission of the Paris 2024 sponsorship program
THE challenge
As younger generations expect greater sincerity from major sponsoring brands in their commitment policies, Coca-Cola is redefining its societal impact alongside the Olympic Games to better align with the aspirations of Gen Z in France.
THE mission
- Cultural foresight
- Insight research
- Mission statement
The first innovation lab on the Seine River
The first innovation lab on the Seine River
THE challenge
A rejuvenating and inspiring venue for corporate events, Seine Club is expanding its offering and promoting its community of committed entrepreneurs by becoming a hybrid ideation hub where professionals, artists, and local residents can come together to imagine how to improve urban living.
THE mission
- Offer rationalization
- Brand positioning
- Impact mission
- Customer experience
Creation of a new market standard
Creation of a new market standard
THE challenge
A pioneer in medical nutrition, Nestlé Health Science is reorganizing its oral nutritional supplements portfolio. A patient-centric approach helps improve adherence, in particular through the creation of the Protiscore, a proprietary Clinutren tool designed to clarify protein intake for patients.
THE mission
- Offer rationalization
- Brand positioning
- Packaging design
The strategic revival of a concept
The strategic revival of a concept
THE challenge
In a context of declining traffic in full-service restaurants, Del Arte is challenging its business model to win over young urban consumers. The ambition: move beyond its “suburban pizzeria” positioning to capture a broader range of daypart occasions.
THE mission
- Business modeling
- POS positioning
- Offer rationalization
Assign a role to the agency
Assign a role to the agency
THE challenge
In response to declining footfall and the rise of digital uses, MAIF must rethink its network to remain a local player for urban thirty-somethings. The branch becomes a hybrid space for advice and connection, embodying the mutual insurer’s mission beyond sales.
THE mission
- Brand and experience audit
- Offer rationalization
- Omnicanal customer journey
Imagine a new oil generation
Imagine a new oil generation
THE challenge
To anticipate emerging consumer expectations and future regulations on plastic packaging, Lesieur must design a new product form.The challenge: secure both the value proposition and the technical feasibility of the range.
THE mission
- Foresight
- Consumer Ethnography
- Ideation & Prototyping
- Consumer Testing
Define the mission of the Paris 2024 sponsorship program
Define the mission of the Paris 2024 sponsorship program
THE challenge
As younger generations expect greater sincerity from major sponsoring brands in their commitment policies, Coca-Cola is redefining its societal impact alongside the Olympic Games to better align with the aspirations of Gen Z in France.
THE mission
- Cultural foresight
- Insight research
- Mission statement
The first innovation lab on the Seine River
The first innovation lab on the Seine River
THE challenge
A rejuvenating and inspiring venue for corporate events, Seine Club is expanding its offering and promoting its community of committed entrepreneurs by becoming a hybrid ideation hub where professionals, artists, and local residents can come together to imagine how to improve urban living.
THE mission
- Offer rationalization
- Brand positioning
- Impact mission
- Customer experience
Creation of a new market standard
Creation of a new market standard
THE challenge
A pioneer in medical nutrition, Nestlé Health Science is reorganizing its oral nutritional supplements portfolio. A patient-centric approach helps improve adherence, in particular through the creation of the Protiscore, a proprietary Clinutren tool designed to clarify protein intake for patients.
THE mission
- Offer rationalization
- Brand positioning
- Packaging design
Boldness takes practice
Our secret sauce to help you take the leap
360 BRAND EXPERTISE
A comprehensive and operational vision of the brand experience, designed to unlock every lever of value creation.
BUSINESS-PROOF STRATEGIES
A clear assessment of the size of the prize and its tangible impact on your organization and performance.
DEEP HUMAN INSIGHTS
A sharp understanding of your audiences’ expectations, behaviors, and imaginaries, grounded in primary research and proprietary data.
CREATIVE MINDS
Independent minds able to combine strategic rigor with creative vision to enable bold, deliberate choices.
Meet the team
15 experts, 8 disciplines, 6 nationalities
-
![]()
Félix
Global Chief Strategy Officer
-
![]()
Anne
Senior Brand Strategist - Paris
-
![]()
Idris
Brand & Cultural Strategist - Paris
-
![]()
Albane
Innovation strategist - Paris
-
![]()
Julie
Retail Strategy Director - Paris
-
![]()
Ludivine
Brand Strategist - Paris
-
![]()
Félix
Global Chief Strategy Officer
-
![]()
Anne
Senior Brand Strategist - Paris
-
![]()
Idris
Brand & Cultural Strategist - Paris
-
![]()
Albane
Innovation strategist - Paris
-
![]()
Julie
Retail Strategy Director - Paris
-
![]()
Ludivine
Brand Strategist - Paris
-
![]()
Félix
Global Chief Strategy Officer
-
![]()
Anne
Senior Brand Strategist - Paris
-
![]()
Idris
Brand & Cultural Strategist - Paris
-
![]()
Albane
Innovation strategist - Paris
-
![]()
Julie
Retail Strategy Director - Paris
-
![]()
Ludivine
Brand Strategist - Paris
-
![]()
Félix
Global Chief Strategy Officer
-
![]()
Anne
Senior Brand Strategist - Paris
-
![]()
Idris
Brand & Cultural Strategist - Paris
-
![]()
Albane
Innovation strategist - Paris
-
![]()
Julie
Retail Strategy Director - Paris
-
![]()
Ludivine
Brand Strategist - Paris
-
![]()
Marin
Brand Strategist - Paris
-
![]()
Ronan
Business Design Director - Paris
-
![]()
Tonatiuh
Brand & Retail Strategist - Paris
-
![]()
Anjali
Strategy Director - Singapour
-
![]()
Sarah
Senior Strategist - Singapour
-
![]()
Abigail
Senior Creative Strategist - Singapour
-
![]()
Marin
Brand Strategist - Paris
-
![]()
Ronan
Business Design Director - Paris
-
![]()
Tonatiuh
Brand & Retail Strategist - Paris
-
![]()
Anjali
Strategy Director - Singapour
-
![]()
Sarah
Senior Strategist - Singapour
-
![]()
Abigail
Senior Creative Strategist - Singapour
-
![]()
Marin
Brand Strategist - Paris
-
![]()
Ronan
Business Design Director - Paris
-
![]()
Tonatiuh
Brand & Retail Strategist - Paris
-
![]()
Anjali
Strategy Director - Singapour
-
![]()
Sarah
Senior Strategist - Singapour
-
![]()
Abigail
Senior Creative Strategist - Singapour
-
![]()
Marin
Brand Strategist - Paris
-
![]()
Ronan
Business Design Director - Paris
-
![]()
Tonatiuh
Brand & Retail Strategist - Paris
-
![]()
Anjali
Strategy Director - Singapour
-
![]()
Sarah
Senior Strategist - Singapour
-
![]()
Abigail
Senior Creative Strategist - Singapour
-
![]()
Meilyn
Director of Strategy - New York
-
![]()
Sandy
Strategy Director - Paris
-
![]()
Marina
Innovation Account Director - Paris
-
![]()
Julia
Creative Strategist - New York
-
![]()
Meilyn
Director of Strategy - New York
-
![]()
Sandy
Strategy Director - Paris
-
![]()
Marina
Innovation Account Director - Paris
-
![]()
Julia
Creative Strategist - New York
-
![]()
Meilyn
Director of Strategy - New York
-
![]()
Sandy
Strategy Director - Paris
-
![]()
Marina
Innovation Account Director - Paris
-
![]()
Julia
Creative Strategist - New York
-
![]()
Meilyn
Director of Strategy - New York
-
![]()
Sandy
Strategy Director - Paris
-
![]()
Marina
Innovation Account Director - Paris
-
![]()
Julia
Creative Strategist - New York
Take the test
Is it time to team up with BreakPoint?
#1
I am looking for a one-stop-shop partner to drive my brand strategy
From business design to your brand narrative, including insight research, our pool of highly specialized experts aligns brand, business, and experience to grow your brand on all fronts.
#2
I want concrete strategies that can be applied across all my touchpoints
Innovation, brand strategy, retail experience, digital...we design end-to-end strategies that can be deployed across all your customer journeys. With a clear focus: commercial performance, consistency, and differentiation.
#3
I need to innovate, but I need to convince my organization
Making bold choices takes work and requires teamwork. All the experts at BreakPoint share a passion for meaningful change that brings people together. We help you turn intuition into proof: opportunity, feasibility, ROI, action plan.
#4
I have ideas, but I need to control the cost and impact
We put numbers behind your ambitions and frame your projects with business-proof logic, supporting you through to the financial modeling and go-to-market strategy for your new offerings.